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About Us
Our history
It is difficult to define us because we are constantly changing, just like a child in the first years of life. Ours is a story of continuous growth during which we have adapted to changes in the market and society, always pursuing one big dream:
to make as many children as possible happy every day,
providing parents with quality and safety.
Our story begins in Mirandola (MO) in 1982 as a toy distributor for major toy manufacturers.
In the early 1990s we launch the first ODS-branded collection marking the beginning of a long history that has led to the creation of a large and varied catalog.
With the beginning of the new millennium, we entered the world of licensed productions and began to work with some of the largest players in the large-scale retail industry, developing exclusive products for them.
Over the years, Asia has become a strategic territory in our industry. The need to have a permanent presence in the area led us to the opening of a branch office in Hong Kong.
Our brands have become a key asset. We start registering them to become the absolute owners. Among the first: Radiocom, Radiofly, Peperilla, Silver Wheel and My VIP.
After the earthquake in Emilia, we began a process of rebuilding our properties and together also our future. With the help of all collaborators, partners and institutions, we started again.
Today what drives us is quality. We work with great care on a collection of products, owned and licensed, to offer toys that are always fun and in step with current trends.
Our future is focused on research and development of products that are increasingly sustainable and integrated with the needs of new generations of parents and children.
Our Values
Quality
Fun goes hand in hand with safety.
Through toys we learn to explore the world, acquire new skills, interact with others, develop imagination and creativity.
Integrity
We change by staying the same
We carry forward our values and continue to act on our commitments, always remembering that every transformation can become an opportunity for growth and improvement.
Trasparency
We share with honesty
We identify strongly with the structure of our company. Entirely made of glass, every detail or corner is easily visible. Nothing is concealed; on the contrary, everything is shown sharply.
Who plays, dreams
Vision
Leave an imprint in the hearts of children
and families with increasingly
fun and sustainable projects
Mission
Keeping all children entertained with trendy, safe and design toys.
