We owe most of our success to our brands.
BABY UNICORN – Magical Hugs
Soft unicorn-shaped plush rich in details and made from quality materials. Designed in Emilia to win over the hearts of everyone.
RADIOCOM – High Speed
Multifunctional radio-controlled vehicles with custom designs. One of the most beloved lines among Italian parents.
RADIOFLY – Take Off!
Feature-rich and hyper realistic radio-controlled drones and helicopters. Learn to fly with fun high-tech toys!
RADIOCOM MARS – From another planet
Friendly radio-controlled robots ready to entertain you with amusing and super cute features.
MAISONELLE – Let's Cook!
The home and kitchen line that has won over so many little aspiring chefs with its quality materilas and country chic style.
PEPERILLA – A rainbow of beauty
High-quality makeup, beauty accessories and trendy items. Dedicated to all little girls who enjoy creating their own style.
TRENDY TEENS – BFF Adventures
Fashion dolls with big sweet eyes and lots of accessories. Live every day a new adventure!
Silver Wheel – Fun On the Road!
A wide range of licensed diecast cars, free-wheel trucks and modular playsets, all for you to collect!