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We owe most of our success to our brands.
BABY UNICORN - Magical Hugs
Soft unicorn-shaped plush with attention to detail and made from quality materials. Designed in Emilia to win over the hearts of everyone, young and old.
RADIOCOM - Challenge Speed
Multifunctional radio-controlled vehicles, reproductions of real models with custom designs. One of the most beloved lines among Italian parents.
RADIOFLY – Take flight
Feature-rich and hyper realistic radio-controlled drones and helicopters. Learn to fly from early age with fun high-tech toys!
RADIOCOM MARS – From another planet
Friendly radio-controlled robots ready to entertain you with amusing and super cute features.
MAISONELLE – Growing Up Playing
The home and kitchen line that has won over so many little aspiring chefs with its quality and unmistakable country chic style.
PEPERILLA – A rainbow of beauty
High-quality makeup, beauty accessories and trendy items. Dedicated to all little girls who enjoy creating their own style.
TRENDY TEENS – A World of Adventures
Fashion dolls with big sweet eyes and lots of accessories to live every day a new adventure.
SILVER WHEEL - Fun on the road!
A wide range of licensed diecast cars, free-wheel trucks and modular playsets, all for you to collect!
